a brief history of /shrb...
the recipe for a mysterious drink called ‘shrub’ first appeared in October 1747 in the Gentleman’s Magazine... the name 'shrub' itself having come over from the Arabic word 'sharāb' meaning 'drink' - possibly brought over by traders from the Middle East
made by infusing vinegar with fruits & herbs, the vinegar liqueur would become intensely flavoured and worked as a cordial mixed with water, giving a drink that tasted similar to other wild fermentations around at the time
the recipe made its way across the Atlantic on colonial ships to America where it became all the rage during the Prohibition, when people drank it as an alcohol substitute for its characteristic 'kick'...
inspired by those early Prohibition-era recipes, we crush raw ingredients and steep them in apple cider vinegar for several days to capture the full intensity of their flavours... no natural flavourings, no preservatives...
to this we add a light touch of fizz for the perfect non-alcoholic drink… delicately sweet with deep, intricate flavours - and that famous 'Prohibition' kick at the end…
and we do all of this at our east london brewery out of a little railway arch in leyton... brew, bottle, label and pack... all done by hand by in proud Prohibition style